Securing the #1 Local Ranking for a Business Services Client in Calgary (Population: 1M)

A regional business services provider in Calgary, Canada, needed to boost their local visibility and dominate a competitive keyword within their service category. Their goal: reach the top of Google’s local search results and stay there.

Achieved a Click Through Rate of 0.09% generating a number of new sales

Challenge

  • Operated in a competitive B2B niche with established local players

  • Existing rankings were stagnant: averaging around Position 27–30

  • Minimal prior local SEO or content optimization in place

  • Needed rapid improvement without paid ads


Our SEO Consulting Strategy

  1. Competitor Gap Analysis

    • Identified what top-ranking competitors were doing differently

    • Benchmarked content depth, local citations, and Google Business profiles

  2. On-Site Optimization

    • Rebuilt service page with city-specific SEO targeting (Calgary)

    • Structured metadata, internal linking, and on-page keyword focus

  3. Google Business Profile Enhancements

    • Refreshed categories, business description, geotagged images

    • Added structured data and integrated reviews from trusted platforms

  4. Citation Strategy

    • Built and corrected listings across 30+ high-trust local and niche directories

    • Ensured full NAP (Name/Address/Phone) consistency across the web


Results

  • Achieved Rank #1 in local search within days

  • Sustained #1 position across 7-day tracking window

  • Increase in inbound call volume and website inquiries


Takeaway

With precise on-page targeting, structured local data, and a strong citation profile, even mid-sized service providers can outrank large competitors — without paid ads. SEO wins in local search are built on technical consistency and strategic execution.


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From The Client

"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."

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