Healthcare Site Growth – 6X Traffic & 600+ New Clients in 6 Months
The client is a reputable UK healthcare company specializing in diagnostics, preventative treatments, and general care for private patients. Their goal was to reduce dependency on paid ads and drive a consistent pipeline of local and national leads through organic search.
Challenge
Minimal online visibility despite excellent offline reputation
Only 1.4K clicks in 6 months — almost no traction from organic
High competition from government NHS pages, private competitors, and aggregator health directories
Website had thin content, unclear service hierarchy, and lacked schema
CTR was weak at 1%, even when rankings were decent
Solution
1. Full Site Audit & Restructure
Created clean silo structure for services (e.g., diagnostics → blood tests → specific tests)
Grouped content into categories for local search targeting
Fixed indexing and crawlability issues
2. Targeted Local SEO + Service Landing Pages
Built optimized city-specific service pages
Implemented structured data (MedicalBusiness schema, FAQs, LocalBusiness)
Added call tracking + form goals
3. Content Overhaul & Expansion
Published educational blog content answering high-volume medical queries
Repurposed clinical PDFs into indexable HTML pages
Introduced trust signals: doctor profiles, accreditations, patient testimonials
4. Authority Building via Outreach
Secured niche-relevant backlinks from medical sites, blogs, and PR placements
Collaborated with local chambers, private clinics, and bloggers
Performance (GSC Comparison – Last 6 Months vs Previous 6 Months)
| Metric | Previous 6M | Last 6M | Change |
|---|---|---|---|
| Total Clicks | 1.4K | 6.5K | +364% |
| Total Impressions | 145K | 880K | +507% |
| Avg. CTR | 1.0% | 0.7% | ▼ slight dip |
| Avg. Position | 31.9 | 23.8 | +8.1 places |
Key Insights
Healthcare SEO needs to build trust & relevance — not just rankings
Structure and schema clarity drastically improved visibility
Service-specific landing pages with localized intent = leads
Even in high-regulation sectors, organic can outpace paid channels
