First-Page Domination for a Home Contracting Business in Long Island, NY (Population: 7.6M)
A home improvement and contracting company based in Long Island, New York, needed to secure consistent visibility across a range of high-intent local keywords. With steep competition in a densely populated region, their goal was to dominate multiple relevant search queries, not just one.
Challenge
Low or inconsistent rankings for several core service-related terms
Needed to rank for multiple keyword variations targeting Long Island
Highly competitive industry with both national directories and local pros in the top results
Zero paid ads; all focus was on organic SEO consulting
Our Local SEO Strategy
Comprehensive Keyword Mapping
Mapped out keyword clusters like "Long Island [service]", "[service] Long Island", and brand-based terms
Targeted multiple city-level and service-specific combinations
On-Page Optimization at Scale
Created and optimized landing pages for each service + location combination
Improved internal linking and implemented semantic markup (schema)
Reputation & Authority Signals
Strengthened Google Business Profile with category-specific service areas
Integrated reviews and social proof into key landing pages
Local Content Buildout
Developed supporting blog content targeting long-tail and seasonal search queries
Included FAQ markup and service highlights to support E-E-A-T
Results: First-Page Domination
Within weeks, the site held multiple positions on the first page of Google for high-intent Long Island-related searches.
| Keyword | SERP Position |
|---|---|
| long island [service] | #2 |
| long island [brand] | #2 |
| [company] long island | #3 |
| long island [location] | #4 |
| long island [service] contractor | #4 |
| [brand] long island | #7 |
6 keyword variants ranking in the Top 7
Increased branded and unbranded traffic
Qualified leads and service requests from multiple suburbs across Long Island
Key Takeaway
For regional service businesses, targeting keyword clusters instead of just one term leads to stronger market presence and broader traffic capture. Structured content and local SEO best practices can outperform paid campaigns in long-term impact.
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From The Client
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."
