450% Traffic Surge & 3000%+ Revenue Growth for a Travel Business
A UK-based travel company offering custom holiday packages, excursions, and guided tours. Despite their long-standing presence in the market, they had very limited organic visibility and were heavily reliant on paid ads, social media, and travel listing sites.
Challenge
Low organic search visibility in a highly competitive travel market
Stale blog content with minimal SEO structure
Weak domain authority compared to larger OTAs (Online Travel Agencies)
Site lacked category structure and was underutilizing schema
Strategy & Solution
1. Search Intent Mapping
We mapped keyword clusters based on buyer journeys — inspiration, research, comparison, and booking. This allowed content to directly match what users searched at each funnel stage.
2. On-Page & Content Optimization
Created destination landing pages with strong internal linking
Optimized metadata, headings, and schema (FAQ, Tour, Breadcrumb)
Rewrote blog posts with semantically rich content
3. Authority Building via Link Acquisition
Built travel-relevant backlinks through guest posts, local citations, and curated roundups
Partnered with influencers to create travel guides (with do-follow links)
4. Technical SEO Fixes
Improved crawl depth and reduced duplicate paths
Removed index bloat from unoptimized tags/categories
Enhanced site speed and mobile experience (core web vitals)
Results (Last 6 Months vs Previous 6 Months)
| Metric | Previous 6M | Last 6M | Change |
|---|---|---|---|
| Total Clicks | 40.8K | 107K | +162% |
| Impressions | 1.84M | 4.02M | +118% |
| CTR | 2.2% | 2.7% | +0.5% pts |
| Avg. Position | 21.0 | 19.1 | +1.9 positions |
| Revenue | ~£900 | £28,500+ | +3000% ↑ |
Key Takeaways
Investing in content that matches search intent drives conversions
On-page improvements + smart internal linking = traffic snowball
Revenue impact from SEO often far exceeds click-based vanity metrics
Even small travel brands can outperform giants with the right strategy
