1st position in 1 month – High Competitive Sports Niche – UFC Rankings (above ufc.com)
A niche content publisher in the MMA/UFC space aimed to drive massive organic traffic around UFC 229 — one of the most anticipated fight events. The primary goal: outrank competitors (including UFC.com) for event-specific, high-volume keywords in just 30 days.
Challenge
Extremely competitive environment — top results were dominated by UFC.com, ESPN, and YouTube
Required timeliness to capture search demand before the fight date
Needed to rank for "UFC 229 fight card," "UFC 229 date," and "Conor McGregor vs Khabib" terms
No paid ads — organic traffic was the only channel
Our SEO Strategy
Topical SEO + Trending Keyword Targeting
Built a content hub targeting event-related keywords (main and long-tail)
Created a detailed article with fight card, time, date, history, and background — designed to answer all search intents
Featured Snippet & Video Optimization
Structured page for featured snippets and event info display
Added relevant schema (event, FAQ) and embedded official videos
Aggressive Internal Linking + Recirculation
Directed authority from older sports content toward the new UFC 229 page
Linked new traffic to other monetized and related pages
On-Page CTR Engineering
Optimized meta title/description for clicks (e.g., "UFC 229 Fight Card, Date & Time | McGregor vs Khabib")
Focused on search intent and urgency
Results
Ranked #1 on Google in under 30 days
Outranked UFC.com, major media, and YouTube for target queries
Featured prominently in the Top Stories carousel and search cards
Clicks and monetized traffic soared around event day
Key Takeaway
Ranking above brand giants is possible — with speed, relevance, and SERP-specific formatting. When you match intent and structure content to win Google’s attention fast, even trending international keywords can be claimed organically.
Want to Compete on a Global Stage?
Let’s rank your content above the giants — while staying lean.
Book an International SEO Strategy Session
From The Client
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."
