1.1M impressions for 3 months – High Competitive Sports Niche
A content-driven website operating in the competitive international sports niche needed to recover and scale organic visibility around trending, seasonal keywords. Their main KPIs: traffic growth, global SERP performance, and click revenue via affiliate/ads.
Challenge
Fierce competition from large media outlets and sports news giants
Poor visibility for timely, high-volume keywords (e.g. UFC events, Ballon d'Or, top athlete names)
Low CTR and poor structured data implementation
Fragmented targeting across countries, with no consolidated SEO strategy
Our SEO Consulting Strategy
Trend & Event-Based Keyword Targeting
Built out content calendars around upcoming sporting events (UFC 229, Ballon d'Or 2018, etc.)
Focused on long-tail variations: "fight card", "date and time", "who will win", etc.
Optimized titles and meta tags for SERP-rich answers and high CTRs
On-Page Optimization & Schema Markup
Implemented structured data (event, FAQ, and article schema)
Used timestamp updates and relevant internal linking for topical freshness
International Targeting Adjustments
Language and regional keyword variation optimization
Adapted content tone and formatting for English-speaking audiences globally
Performance Monitoring via Search Console & CTR Analysis
Identified opportunities where impressions were high but CTR lagged
A/B tested title tags to increase engagement (e.g., "card" vs. "fight card" vs. "schedule")
Results (Over 90 Days)
1.1M Impressions across international Google search
25,219 Clicks from organic traffic
Average CTR: 2.28%
Avg. Position: 8.9
Top queries included:
ufc 229 fight card – 7.32% CTR
ballon d’or 2018 date and time – 4.58% CTR
nadal ocd – 10.02% CTR
who will win ballon d’or 2018 – 7.5% CTR
Key Takeaway
With timely SEO planning, content optimization, and CTR-focused SERP engineering, even smaller sites can compete and thrive in the international sports content space — especially during event peaks. This project returned to profitability through organic traffic alone.
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Whether you're targeting a region, a language, or a trend — we’ll help you scale it.
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From The Client
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."
